In the "Double Eleven" and "Double Twelve" battles, the sales of online shopping products are always in units of minutes, refreshing consumers' shopping concepts every second. The advent of the e-commerce era has brought new development opportunities to all walks of life. Under this trend, consumers pay more and more attention to product packaging. Cosmetics are most easily affected by packaging effects, and the requirements for packaging are relatively diverse. Adopting good packaging can not only improve consumers' awareness and trust of the brand, but also is crucial to establish the brand image
Compared with traditional retail channels, the unique high efficiency and low cost of e-commerce channels are the magic weapon to attract merchants. However, in order to prevent the product from being damaged during the delivery process, tapes are usually used to wrap the already heavy corrugated box inside and outside three times, which not only makes the corrugated box unsightly, affects the overall effect of the package, but also brings great harm to consumers when unpacking the inconvenience. Therefore, in the era of e-commerce, corrugated boxes for cosmetics should have the following four characteristics: ①The design is novel to attract consumers' attention; ②Ensure that the product is resistant to pressure and heat during transportation to prevent product damage; ③Environmental protection The packaging can be recycled and reused to meet the requirements of sustainable development; ④ On the premise of ensuring product integrity, try to save costs.
corrugated box material
In the past, our company's corrugated boxes used AB corrugated boxes. Its five-layer structure has good pressure resistance and can protect the contents well. However, when the size is small, it is difficult to seal the box, and it is easy to bulge. In addition, since cosmetic packaging is mostly non-fragile plastic products, the anti-collision requirements for corrugated boxes are not very high, so the use of AB corrugated boxes may have the problem of excessive packaging
In order to adapt to the development of the e-commerce era, after a comprehensive evaluation of load-bearing, transportation and other requirements, our company has improved the corrugated boxes for e-commerce, and changed all small AB corrugated boxes to B corrugated boxes, and the cardboard structure is 250g/m2 ash Bottom white board + 180g/m2 high-strength core paper + 170g/m2 kraft paper. In this way, although the material of the corrugated box has been changed, the packaging quality has not been affected, and the stability of transportation is ensured while avoiding excessive packaging
Corrugated box sealing method
In terms of sealing method, our company usually adopts I-type sealing. In addition to the time-consuming and labor-intensive unpacking that affects the user experience, this method also requires a large amount of scotch tape, which not only increases the cost, but also causes environmental pollution after being discarded. What's more, it seriously affects the overall appearance of the product and reduces the aesthetics
